Case Studies

A specialty retailer wanted to test site personalization to see if different experiences led to increased conversions. Using page tagging, we tracked categories of ads, conversions and purchase value. We also applied action tags to determine the total number of ads served and the effects on conversion. Using analytics to evaluate the data, we determined which offers returned the highest conversion rates, and more importantly the most revenue. Surprisingly, there was not a great effect on conversions from offers with larger discounts, therefore the retailer chose to use its basic offers and shift more marketing budget to other revenue generating initiatives.

Clients

Financial Services Company
Solution: Enterprise Analytics

Financial Services
Solution: Advanced Web Analytics