Numeric Analytics Executive Leadership Team
Cedric D. Alford, D.M., Vice President of Sales and Marketing
Cedric Alford has over 17 years of experience in database marketing, direct mail, marketing automation and analytics. Cedric has been involved in several strategic marketing initiatives for companies such as Deloitte, Yahoo, Kodak, NetApp, DeVry, Honda, Serta, Sears, Sprint, Dish Networks, Bank of America, Walmart, Walgreens, Edward Jones. Cedric has over 14 years of executive consulting experience, including new product development, analytics, direct mail, list management and brokerage, and interactive marketing, marketing automation and optimization.
Mike Mischel, Vice President of Analytics & Optimization
Mike has over 13 years of experience in Business Intelligence and Analytics across 60 clients - including 22 different Global 1000 clients – and five countries. He is responsible for oversight and management of over 100 analytics projects a year. He has a proven track record in helping his clients transform their business to increase awareness and brand eminence, reduce churn, increase sales, ensure revenue capture, reduce cost to serve and enhance the customer experience. He has filed patents on analytics and business process techniques as well as spoken and published white papers on topics of industry and domain interest.