From Insight to Action in the Professional Services Industry
Problem:
The client was spending $125,000/month on paid search while driving very little organic search traffic. They based decisions on unique visitor traffic to the site, and more traffic meant good results.
Solution:
The Numeric Analytics team met with key stakeholders to gather and document their business and online objectives. The team assessed their current measurement strategy and implementation to identify gaps and define a clear path forward. Before touching any of the client’s current search campaigns, we re-implemented their analytics strategy to gather the right information to allow us to make sound decisions. We then leveraged the new insights and begin retooling their search strategy over a period of several months.
Result:
- In less than six months Numeric Analytics decreased their cost per lead by 171% while maintaining their current conversion rates
- While fine tuning their paid search efforts, we addressed organic search efforts and drove a 900% increase in leads over the previous period’s efforts
- Now that acquisition drove the proper traffic, we focused on better converting the traffic we acquired through A/B and landing page optimization