From Insight to Action in the Retail Industry
Problem:
Our client struggled to create a global email strategy. Our assessment process discovered that the client had:
- Lack of closed loop marketing
- Lack of internal ability to create content
- Access to data controlled by vendor
- Limited capabilities for report development and distribution
- Limited campaign personalization
- Informal / inefficient approval process
- Lack of “reactive” triggered emails
- Limited email integration with CRM data warehouse
Solution:
The Numeric Analytics team worked with our client to evaluate their options as they were considering:
- Doing nothing
- Developing a custom solution internally
- Reducing the scope of their needs to North America
- Partnering
- Scrapping the project
Numeric Analytics performed an extensive cost/benefit analysis and design strategy. Next, we architected and implemented a combination of Aprimo Marketing Studio on Demand and Omniture SiteCatalyst in conjunction with their internal data mart to meet their global strategy.
Result:
- 90,000,000 contacts will receive over 300,000,000 messages annually
- Global email strategy in seven Countries and five languages
- Total Implementation Time: 11 Weeks
- 40 emails and micro-sites in multiple languages